Job Description

Marketing Director

Location: St. Louis, MO

Department: Marketing / Product Development

Brand: S&T Inc.

Who We Are:

Schroeder & Tremayne, Inc. is a family-owned, consumer products company that creates innovative solutions to everyday dilemmas! We design, develop, market, and distribute our product lines directly to consumers via social-commerce platforms as well as to some of the largest retailers around the world. Our product collections center around home & housewares, impulse, pet, health & beauty (sold under the S&T Inc. brand) and automotive appearance accessories (sold under the Viking brand). This position will be working on the S&T Inc. team.

What You Will Be Doing:

The Marketing Director is responsible for developing a unique brand identity and leading a team of existing, seasoned professionals with diverse skillsets and roles, to support existing social-commerce and traditional retail and to drive the business to reach and exceed growth initiatives for the S&T Inc. brand. The Marketing Director is to ensure all customer touchpoints are aligned with Schroeder & Tremayne’s values, are relevant, timely, consistent across platforms, drive business growth and within budget.

In addition, the Marketing Director will lead the S&T Inc. team to identify relevant items, industry and product trends, and marketing strategies. This includes, but is not limited to social media posts, influencer interactions, social-commerce storefronts, A+ content, etc. This is a hands-on, high-impact role for someone who thrives in a fast-paced, trend-driven, digital-first retail environment.

• Define and build a compelling brand story for a line of existing products
• Lead development of specific products and/or product lines and marketing strategies, positioning, messaging, go-to-market initiatives and management of marketing campaigns to raise awareness of and generate demand for products and services
• Successfully engage with members of various teams (sales, operations, e-commerce, etc.) to develop and execute against set schedules for various marketing efforts including product launches, product promotions, influencer campaigns, etc.
• Responsible for all communication and messaging to remain consistent across all platforms and customer touchpoints
• Champion various development processes such as but not limited to: market research, competitive landscape analysis, viability assessments, and intellectual property searches
• Stay abreast of emerging trends, platforms and technologies to keep S&T at the forefront of digital innovation
• Develop and maintain budget responsibilities
• 10% travel (domestic and international)

Qualifications and Skills

• BS/BA in Marketing, Business, or equivalent field
• Minimum 5 years of professional experience in product development , marketing, or brand management; with at least 2 years of managing or working on a social-commerce marketing team
• Costing experience and the ability to negotiate costs with vendors and suppliers
• Experience with marketing channels including Meta, Google, Affiliate
• Well versed in analytic, attribution and measurement to measure impact of marketing in a social-commerce business
• Demonstrated ability to think strategically and analytically to synthesize, prioritize and drive results with a high sense of urgency with ability to think creatively
• Solid financial and business acumen and ability to handle numerous projects simultaneously
• Ability to show up with an entrepreneurial spirit, roll-up-your-sleeves attitude, and have a flexible mindset to achieve business objectives
• Involvement with or interest/appreciation for the categories of products you will be working with on the S&T brand
• The details matter to us! Because every day is different, you must be detailed-oriented and have strong organizational skills

Salary Commensurate with Experience.

Benefits:

We offer a competitive benefits package including 401(K) with employer match, medical, vision, dental, life, LTD, FSA, and paid time off. We work in the office Monday through Thursday. Fridays we work remotely.

Schroeder & Tremayne, Inc. is committed to promoting a work environment in which differences are respected, employees are treated fairly, and individual contributions are valued and rewarded. We are proud to be an Equal Opportunity Employer.

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